JLR to Step Up Service for A-List Customers

To support its new marketing division, JLR will create a state-of-the-art Special Operations Technical Center staffed by a team of 150 JLR specialists.

Alan Harman, Correspondent

June 16, 2014

2 Min Read
JLR to Step Up Service for A-List Customers

Edwards Group to focus on ldquomost discerning and enthusiastic customersrdquo

Edwards Group to focus on ldquomost discerning and enthusiastic customersrdquo

Jaguar Land Rover creates a business division specifically to handle its A-list customers.

It says Jaguar Land Rover Special Operations will focus on meeting the increasing expectations of the most discerning and enthusiastic customers.

It will offer a range of products and services including high-specification vehicles that showcase the best of both brands, including high-performance derivatives, ultra-luxury products and limited-run editions.

To support the division, JLR will create a state-of-the-art Special Operations Technical Center in the West Midlands close to its headquarters in Coventry, U.K., staffed by a team of 150 JLR specialists.

It will feature a customer commissioning suite for bespoke services and premium vehicle personalization, Formula 1-inspired flexible workshops and a fully automated paint facility.

The Special Operations team of expert designers and engineers will be led by Paul Newsome, director-Special Vehicle Operations, recently recruited from Williams Advanced Engineering.

Working on present and future vehicle portfolios, the team will create halo models ranging from high luxury to extreme performance.

In addition, a new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar.

This will be the production site for the six recently announced lightweight E-Type re-creations and also will allow the newly formed heritage team to expand its servicing and restoration services. The expanded heritage business will open Aug. 1.

JLR CEO Ralf Speth, says the creation of the Special Operations division demonstrates JLR’s commitment to placing customers at the heart of everything it does.

“This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands,” Speth says in a statement.

John Edwards, named as managing director of JLR Special Operations, says the business is completely focused on enhancing and personalizing the relationship the “most discerning and enthusiastic customers” have with JLR brands.

“By creating a Special Operations division we can harness the very best talent and expertise Jaguar Land Rover has, to deliver exceptional products and services our customers will love for life,” Edwards says.

About the Author

Alan Harman

Correspondent, WardsAuto

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