Larry Schlagheck Joins WardsAuto as Managing Director

WardsAuto announces the appointment of Larry Schlagheck as managing director overseeing media sponsorships and event business.

Schlagheck joined the team July 1, and is based in WardsAuto’s Southfield, MI, headquarters.

In this role, Schlagheck will guide WardsAuto’s editorial operations in creating content that best meets the needs of its audiences and will direct the sales team in building new opportunities for marketers to connect with automotive professionals.

He will take an active role overseeing programs such as WardsAuto Interiors Conference and the new WardsAuto UX Conference, which debuts Oct. 4 in Novi, MI.

Schlagheck’s experience in the industry includes positions at DrivingSales, Manheim, Automotive News and Corp! magazine.

His new position at WardsAuto marks a homecoming, as Schlagheck worked for the company from 1995 to 1999.

“I’m thrilled to have Larry on the WardsAuto team,” says Sue Boehlke, vice president for the Ground Transportation division of Penton, WardsAuto’s parent company. “He brings an in-depth knowledge of the auto industry, having worked within it from many perspectives.

“His insights will help ensure WardsAuto’s reporting and events are in line with the ever-evolving information needs of our diverse audiences, and his experience with industry suppliers will help shape how we serve our customers.”

Schlagheck can be reached via email at [email protected].