Lexus Dominates Latest Ranking of Most-Seen Auto TV AdsLexus Dominates Latest Ranking of Most-Seen Auto TV Ads

All of the commercials on iSpot.tv's’ ranking of the most-seen auto TV ads for Jan. 6-12 activated around football to a large extent, with two (Lexus and Kia) prioritizing both the NFL and college football playoffs. 

Lexus takes first place with a cute commercial featuring two parents preparing for the arrival of twins. Their dogs seem wary of the big life change, but thanks to the 3-row TX, there’s seating for the entire family. This spot aired over twice as many times (1,334) as any other ad on the ranking and received 237.6 million national TV ad impressions. The NFL accounted for 13.4% of the spot’s total impressions, followed by college football (11.2%) and reruns of The Big Bang Theory (6.3%). According to iSpot’s Creative Assessment, this ad scored above the automotive average for attention, likability, watchability and relevance. 

These days it seems like you can buy almost anything on Amazon – including a car, as highlighted by Hyundai’s second-place spot. Primetime programming delivered the widest reach, generating over 68% of the commercial’s total 138 million national TV ad impressions. Across all dayparts, top programming included college football (19.9% of total impressions), the NBA (6%) and The Rookie (6%). 

At No.3: A spot for the Kia X-Line Nightfall Collection, which had 122.4 million national TV ad impressions. Sports led for reach, with NFL games delivering 16.1% of total impressions, while college football provided 12.6% and the NBA generated 4.1%. On the network side of things, CBS accounted for 25.2% of total impressions, followed by ESPN (10.1%) and Hallmark Channel (8.6%). 

The fourth-place commercial for the 2025 Genesis GV70 proclaims “why blend in, when standing out is oh so much more fun?” Nearly 14% of the spot’s total 115.3 million national TV ad impressions came from college football games, while Chicago Fire generated 4.8% and Law & Order: Special Victims Unit delivered 4.2%.

Infiniti’s fifth-place commercial showcases how the audio system of the QX80 can isolate speakerphone calls to the driver’s seat. This feature seemed to resonate with viewers, as 33% of iSpot survey respondents cited the product itself as the “single best thing” about the commercial. In total, the spot received 89.5 million national TV ad impressions, 47% of which came from weekend afternoon airings – a departure from the other spots on the chart, which saw the largest reach from primetime. Seven of the top 10 programs by impressions were sports-related, with the NFL delivering the widest reach (40.9% of total impressions), followed by SportsCenter (3.1%) and First Take (2.5%). 

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1. Lexus: Baby on Board

Impressions: 237,596,883         

Interruption Rate: 2.10%

Attention Index: 119

Est. National TV Ad Spend: $4,415,039

2. Hyundai: Add to Cart

Impressions: 138,003,242   

Interruption Rate: 2.38%

Attention Index: 124

Est. National TV Ad Spend: $3,806,005

3. Kia: Elevated by the Dark

Impressions: 122,433,399      

Interruption Rate: 2.77%

Attention Index: 129

Est. National TV Ad Spend: $5,547,839

4. Genesis: Stand Apart

Impressions: 115,340,465       

Interruption Rate: 2.41%

Attention Index: 115

Est. National TV Ad Spend: $873,603

5. Infiniti: Audio Zones

Impressions: 89,502,693    

Interruption Rate: 3.06%

Attention Index: 109

Est. National TV Ad Spend: $2,885,088

Data provided by iSpot, The New Standard for TV Ad Measurement.

Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available. 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The percentage of devices that were present at the beginning of the ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. The Interruption Rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of the ad’s interruption rate against its specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.