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Social (Not Selling) NetworksSocial (Not Selling) Networks
When it comes to dealerships' Internet social-media networks, some are better than others. The best convey the essence and personality of the store in a professional way. Social networking is here to stay, says Brian Allan, general manager of Galpin Motors in North Hills, CA. The question is: How do you market to potential customers on social network sites? He believes sites such as Facebook will
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