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FinancialsWhat's the Big Wheel?What's the Big Wheel?
Bigger is better and badder. That's driving the sales of custom wheels these days. Auto makers now regularly offer their vehicles with 18-in. wheels, some as large as 20 inches. Custom wheel shops offer 26-in. rims. Meanwhile, some 30 inchers were spotted at SEMA's big aftermarket show this year. This my-wheels-are-bigger-than-yours mentality has lit up sales. SEMA (Specialty Equipment Market Assn.)
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