Industry

A big benefit of F&I menu selling is that it keeps time-conscious customers happy. It's gained popularity after the older and slower way of presenting F&I products more and more became a customer turn-off. There's a direct correlation: the faster the F&I presentation, the higher the consumer satisfaction, and vice versa, says Mike Casey, vice president of sales for JM&A. He adds, We developed our

bySteve Finlay, Contributing Editor