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Autobytel looks for new sources of revenueAutobytel looks for new sources of revenue
Autobytel Inc., the pioneer of third-party lead referrals to auto dealers, is learning that adaptability may be the key to its survival. No longer does Autobytel see lead generation as its sole means of creating revenue. But the company is by no means abandoning its lead generation model. A J.D. Power survey shows that Autobytel still drives the most online car sales, despite dealers' occasional complaints
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