Jeep on Top of Most-Seen Auto Ads Ranking

Jeep grabs the top spot in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the most impressions across national broadcast and cable TV airings.

In its No.1 commercial for the week of Aug. 10, Jeep encourages us to get out and see the “beauty all around us.”

Chevrolet’s upbeat second-place spot also encourages us to explore – especially now, during the Chevy Open Roads Sales Event.

At No.3, Buick shows off the available Alexa voice assistant built into the Encore GX. In fourth place, actress Brie Larson helps hype the Nissan Sentra’s rear automatic braking and Nissan Intelligent Mobility. This spot has the best iSpot Attention Score in the ranking (95.87), meaning viewers were on average more likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Closing out the chart is a spot in which Subaru reveals that in partnership with its retailers, it’s replanting 500,000 trees in areas hard-hit by wildfires.

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1. Jeep: Summer Clearance Event: Awakening

Impressions: 286,830,205

Attention Score: 92.51

Attention Index: 112

Est. TV Spend: $3,849,699

2. Chevrolet: Open Road Sales Event: Find New Roads, Again

Impressions: 231,887,303

Attention Score: 75.47

Attention Index: 35

Est. TV Spend: $2,144,341

3. Buick: New Alexa

Impressions: 216,550,378

Attention Score: 90.35

Attention Index: 88

Est. TV Spend: $3,078,012

4. Nissan: Refuse to Compromise

Impressions: 210,387,797

Attention Score: 95.87

Attention Index: 152

Est. TV Spend: $3,475,190

5. Subaru: The Subaru Forester Re-Foresting Project

Impressions: 188,024,831

Attention Score: 80.21

Attention Index: 43

Est. TV Spend: $3,069,679

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.