1st Lexus Credit Card to Cultivate Loyalty

Toyota Motor Corp.'s Lexus luxury division issues its first credit card, the Lexus Pursuits Visa Card.

Lexus aims for the card to reward existing Lexus owners and bring new customers into dealerships. Lexus Pursuits Visa also will offer one of the most generous rewards programs in the industry, Toyota says.

“Like our vehicles, the Lexus Pursuits Visa Card will deliver the highest levels of quality, service and customer care, and help our owners and potential owners make the most of every moment,” says Bob Carter, Lexus group vice president and general manager.

Lexus card members will receive five reward points for every $1 spent at a Lexus dealership and 1.5 points on purchases elsewhere. Members also can apply reward points toward 10% discounts on a new Lexus vehicle, parts, service and other items at Lexus dealerships.

Card users can get discounts on travel expenses, if they opt in to a special travel rewards program that requires payment of an annual fee.