Lexus Leads Most-Seen Auto Ads Chart
According to an iSpot Ace Metrix survey, the top-ranked Lexus ad scored above the norm across all industries for likability and desire.
A Lexus spot highlighting the new ’21 IS sports sedan tops iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads collecting the highest number of impressions across national broadcast and cable TV airings.
According to an iSpot Ace Metrix survey, the Lexus ad scored above the norm across all industries for likability and desire. Viewers considered the product itself to be the single best thing about the commercial, and brand recognition for Lexus registered at 84% of viewers.
Subaru owns the next two spots on the ranking for the week of Jan. 25. At No.2, a family traveling in the ’21 Ascent narrowly escapes disaster thanks to the CUV’s EyeSight Pre-Collision Braking technology.
The third-place spot reveals Subaru and its retailers last year donated 50 million meals to Feeding America – and this year they are doing it again, but this time with 100 million meals. This spot scored above the norm across all industries for multiple aspects, especially attention, likability and information. Over half (57%) of iSpot Ace Metrix survey respondents said the charitable message was the single best thing about the ad.
Lincoln slips from first to fourth place with its spot for the Corsair, one of the brand’s luxury CUVs that can provide comfort even in places of extreme temperature, such as the frigid Kenai Mountains in Alaska.
Chevrolet rounds out the ranking with its enduring spot showcasing how its vehicles help make life “just better.”
(click on blue links for videos)
Impressions: 233,580,526
Interruption Rate: 2.11%
Attention Index: 103
Est. TV Spend: $4,743,730
Impressions: 228,363,039
Interruption Rate: 2.62%
Attention Index: 102
Est. TV Spend: $2,915,665
3. Subaru: Love Promise: Feeding America
Impressions: 222,392,956
Interruption Rate: 2.91%
Attention Index: 94
Est. TV Spend: $3,140,124
4. Lincoln Motor Company: Comfort in the Extreme: Cold
Impressions: 214,908,906
Interruption Rate: 3.06%
Attention Index: 102
Est. TV Spend: $4,340,576
Impressions: 128,986,893
Interruption Rate: 2.42%
Attention Index: 97
Est. TV Spend: $1,595,267
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
About the Author
You May Also Like
