Lincoln, McConaughey Again Lead Most-Seen Auto Ads Chart

The first-place spot for the week of Feb. 17 shows Oscar-winning actor Matthew McConaughey staying warm while ice fishing thanks to his ’20 Aviator.

Jim Irwin, Associate Editor

February 28, 2020

1 Min Read
Lincoln most-watched ad 2-27-20
Most-watched ad shows McConaughey enjoying ice fishing from comfort of Aviator.

1. Lincoln Motor Company: Warm Escape 

Impressions: 277,430,721

Attention Score: 94.72

Attention Index: 132

Est. TV Spend: $3,206,460

 

2. Toyota: Heroes 

Impressions: 195,220,259

Attention Score: 94.46

Attention Index: 129

Est. TV Spend: $5,428,435

 

3. Subaru: Where the Heart Is

Impressions: 176,239,186

Attention Score: 91.57

Attention Index: 92

Est. TV Spend: $3,203,305

 

4. Nissan: Now Sales Event: Car-Buying Season

Impressions: 169,986,239

Attention Score: 82.33

Attention Index: 44

Est. TV Spend: $1,808,804

 

5. Land Rover: Play Harder

Impressions: 156,362,529

Attention Score: 85.56

Attention Index: 54

Est. TV Spend: $2,076,002

 

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

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