Mazda Carries Away Most-Engaging Auto Ad Honors

A Mazda commercial titled “Carried Away” holds onto its No. 1 position in the weekly Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv.

A second Mazda ad, “Driving Matters: Passenger,” moves up a slot from No.3 last week to No.2 this week. And a Toyota RAV4 Hybrid spot starring actor James Marsden moves up from fourth place to third, boosted by 4,139 airings so far – a gain of 308 airings in a week.

A Hyundai Elantra ad starring Ryan Reynolds that debuted in the Super Bowl returns to the list in the No.4 spot. Hyundai’s been giving it fresh exposure, including airings during NBA Basketball, to capitalize on the “Deadpool” star’s rising popularity.

Finally, a Chrysler Pacifica commercial starring Jim Gaffigan takes the No.5 spot for the second week in a row.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

powered by

1. 2016 Mazda3 TV Spot, 'Carried Away'

16.27% Digital Share of Voice, 596k Earned Online Views

2. Mazda TV Spot, 'Driving Matters: Passenger' Song by Patsy Cline

7.69% Digital Share of Voice, 251k Earned Online Views

3. Toyota RAV4 Hybrid TV Spot, 'Wolf Pack' Featuring James Marsden

7.51% Digital Share of Voice, 274k Earned Online Views

4. 2017 Hyundai Elantra Super Bowl 2016 TV Spot, 'Ryanville'

6.06% Digital Share of Voice, 19k Earned Online Views

5. 2017 Chrysler Pacifica TV Spot, 'Good for Your Dad Brand' Ft. Jim Gaffigan

4.62% Digital Share of Voice, 79k Earned Online Views