Mazda Dealerships Go From Orange and Green to Black and White
“Retail Evolution embodies the spirit and direction of the Mazda brand,” says the head of Mazda North American Operations.
Stop the revolution. Evolution is fine for Mazda when it comes to how its U.S. dealerships look.
For the second time in 12 years, the automaker is promoting a new dealership design. The last one, called Retail Revolution, featured a building-block architecture with radiant green, orange and blue accents.
The new one, dubbed Retail Evolution, includes a muted black-and-white color scheme, natural materials and chrome Mazda signage. Mazda boasts of its strong curb appeal.
“Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve,” says Jim O’Sullivan, president and CEO of Mazda North American Operations.
The first dealership built off the automaker’s new blueprint is Mazda of Everett in Seattle, WA.
“After working closely with Jerry McCann (general manager and dealer principal), we are thrilled to finally reveal this new Retail Evolution experience,” O’Sullivan says. “I’m confident it will be well received by Jerry’s staff working in the store every day, as well as customers looking to purchase or lease a new or used Mazda.”
Bountiful Mazda in Bountiful, UT, was the first dealership built to the Retail Revolution specifications. The facility opened in 2003.
Bountiful Mazda co-owner Paul McDonald said that for the most part Mazda’s initiative was a good idea, but it took him a while to warm up to the tri-color scheme. “I gagged when I first saw the green, orange and blue,” he says. “But it ended up being pretty nice.”
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