Mazda Zooms Back to Top of Ads Chart

Mazda returns to first place in the weekly Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv.

Its long-running “Driving Matters: Crafted” ad for the CX-9 has garnered over 1,780 airings since it launched in late May and captured 23.6% of the digital share of voice for the automotive industry this week.

For the third week in a row Kia takes second place with its musical “Share Some Soul” commercial featuring those familiar hamsters.

Ford rises to No.3 with a high-energy spot focused on its utility-vehicle lineup that has sustained popularity through 1,534 national ad airings. “Life is a sport,” an announcer intones over scenes of sporty families and individual drivers taking to the road. “We are the utility. Be unstoppable.”

Volvo holds tightly onto fourth place with its XC90 CUV ad, while Chevrolet’s spot pitting the ’16 Silverado fullsize pickup against the Ford F-150 drops to fifth place from first.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 22016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'

23.57% Digital Share of Voice, 1.2M Earned Online Views

2. 2016 Kia Soul TV Spot, 'Hamsters: Share Some Soul'

7.71% Digital Share of Voice, 351k Earned Online Views

3. Ford TV Spot, 'We Are All Champions'

7.11% Digital Share of Voice, 5k Earned Online Views

4. 2016 Volvo XC90 TV Spot, 'Wedding' Song by Sharon Van Etten

6.14% Digital Share of Voice, 18k Earned Online Views

5. 2016 Chevrolet Silverado TV Spot, 'Steel Bed Outperforms Aluminum Bed'

4.02% Digital Share of Voice, 119k Earned Online Views