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LAGUNA BEACH, CA – Avoiding the temptation to change for change sake can pay off handsomely, and the new ’10 Mazda3 proves the point.
The outgoing Mazda3 was good. So good, in fact, product planners and engineers resisted fiddling around too much with the formula that made the car a leader in the C-segment and Mazda Motor Corp.’s top seller.
“This car was an evolution and not a revolution, and it had to be right,” Robert Davis, senior vice president-research, development and quality, tells Ward’s at a Mazda3 media preview here. “It’s too important for us as a company and for us as a brand.”
Mazda’s decision to keep changes minimal pays off, as the latest model shines in just about every way during a recent test drive here.
