Alpine Takes Aim at Porsche, Reveals Global BEV Ambitions

Alpine announces plans to launch seven new battery-electric vehicles by 2030 as part of an initiative aimed at establishing the Renault-owned brand as a global rival to Porsche.

The plans, made public by Alpine CEO Laurent Rossi during the company’s annual investor day at its F1 team’s headquarters in Enstone, England, call for Alpine to launch its first BEV model in 2024, prior to an expansion of business activities and entry into new markets, including North America, from 2027 onwards.

Included in the seven BEVs planned by Alpine is the A290, a B-segment hatchback previewed in concept-car guise as the A290 Beta last May. It will be joined by C-segment crossover, grand tourer and roadster models, as well as a 4-seat coupe and two other unspecified models in D and E segments.

Laurent Rossi_Alpine

Rossi, who also heads up the Alpine F1 team, says the goal is to “move away from being a niche brand and become a global institution” with what he dubs the “sports car of tomorrow.” It will draw on software and financial services from Renault-owned Ampere and Mobilize.

Alpine hopes to break even by 2026 and is targeting an operating margin of more than 10% on revenues of €8 billion ($8.8 billion) by 2030. To achieve these targets, Rossi says Alpine will rely on parent company Renault for improved economies of scale and technical backup.

He also reveals Alpine is developing its own “proprietary technologies,” including a hydrogen-powered internal-combustion engine.

As well as outlining its ambitious BEV plans, Alpine also announces it has partnered with Otro Capital, RedBird Capital Partners and Maximum Effort Investments for a €200 million ($219 million) investment in its F1 team, Alpine Racing.

In the move, New Jersey-based Otro Capital’s co-founder Alec Scheiner will join the Alpine Racing board of directors.

RedBird Capital Partners’ investment portfolio already includes a stake in Fenway Sports Group, which owns the Boston Red Sox and the English Premier Division football team, Liverpool FC.

Maximum Effort Investments is headed by actors Ryan Reynolds, Rob McElhenney and Michael B. Jordan, who also own the Welsh football team, Wrexham FC.