Porsche Digital Expands to Atlanta

Porsche Digital opens a second site in the U.S. to extend the company’s North American business portfolio.

The team of business experts, designers and software engineers in Atlanta will develop and optimize new digital business models, Porsche says in a news release. In addition to the My Porsche customer portal, the team is working on a central e-commerce platform as well as digital services.

The Porsche subsidiary also develops and tests new value-creation models and innovative product offerings in collaboration with all areas of Porsche AG. It is tasked with worldwide scouting – identifying new trends, assessing them and securing access to technologies for Porsche at an early stage.

Porsche Digital is using the Atlanta facilities at the Porsche Cars North America head office. The other U.S.-based office is in San Jose in Silicon Valley. The wholly owned Porsche subsidiary now operates six locations worldwide.

The company says it plans to increase the Porsche Digital team in the U.S. to up to 45 employees during the coming year.

Stefan Zerweck, chief operating officer-Porsche Digital, says North America is home to committed Porsche enthusiasts and is a hotspot for technology talents, especially in Atlanta.

“For this reason, it makes sense from a strategic point of view to extend our team in this region and intensify our local activities,” Zerweck says, adding a global network is an important and sustainable criterion for success in the technology and digitalization sector.

Porsche Digital was established in 2016 and has 120 employees.

“We rise to the challenge of developing products and services for a demanding and digital lifestyle, which is partly not yet defined today,” Porsche Digital CEO Mattias Ulbrich says. “To achieve this, we need to better understand customer needs and intelligently translate them into an exciting Porsche experience.”