Agreement Will Provide Retailers with Tool to Cost Effectively Build Brand Loyalty

Newgen Results Corporation, a wholly-owned subsidiary of TeleTech Holdings, Inc. today announced an agreement with Volvo Cars of America to provide Newgen's 'Carabunga' product as a private branded direct marketing tool. This Internet-based capability will enable all 340 Volvo retailers across the country to create customized Volvo promotions on-line.

Matt Falcone, Volvo Aftersales Marketing Specialist, says, "Newgen's product allows our retailers access to pre-approved Volvo specific artwork and promotions without having to go through the time and expense of using an ad agency."

This dynamic "high-tech" tool is fully endorsed by Volvo Cars of North America and allows retail facility personnel to build "one-to-one" marketing campaigns on-line for service, parts and accessory promotions along with new/used vehicle purchase campaigns. Promotions take less than 30 minutes to create and once submitted, they can be distributed in less than 72 hours.

Retailers will also be able to choose the delivery method for their campaign including traditional mail, e-mail or a combination of the two.

Retailers who maintain their database with the Volvo Owner Target System, as administered by Newgen, ensure that they will have more marketing options and the most accurate list available. Retailers can also use their own customer database for promotions.