Dealers Can Sell Shoppers on High Resale Values

Dealers have a new gadget in their toolkit thanks to Kelley Blue Book’s 22nd annual Best Resale Value Awards.

Those who sell models on the list can assure shoppers that the car’s resale value may translate into hundreds or thousands of dollars. The study recognizes vehicles for their projected retained value through the initial five-year ownership period.

"The automotive landscape continues to change rapidly, with more new introductions of brands and models with varying powertrains each year,” says Rheia Szymczyk, senior manager of valuation operations for Kelley Blue Book. “Consumers now have more electric-vehicle, plug-in and hybrid options than ever before, and we continue to modify our Best Resale Value Awards categories accordingly to accurately reflect the marketplace.”

This year marks the first Best Resale Value Award for EV startup Rivian, which is being honored for its successful R1S electric SUV. For the third consecutive year, Toyota wins Best Resale Value: Brand, and its sibling Lexus wins Best Resale Value: Luxury Brand.

Residual values used for award calculations are based on the 2024 model-year vehicles that appear in the January/February 2024 Kelley Blue Book Residual Value Guide. 

The winning models:

2024 Best Resale Value by vehicle category:

2024 Best Resale Value: Top 10 Cars