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Internet Leads Now Going Up for Bids
The Leads Network is an innovative new bid-based program for auto retailers. Calling it the world's largest online leads exchange, LeadPoint, developed the new system for DealerTrack. The program gives dealers the ability to bid on pre-qualified auto leads and allows them to do so based on type of lead, customer location, as well as vehicle make, model and trim level. A company spokesman says the
December 1, 2007
1 Min Read
The Leads Network is an innovative new bid-based program for auto retailers.
Calling it the world's largest online leads exchange, LeadPoint, developed the new system for DealerTrack.
The program gives dealers the ability to bid on pre-qualified auto leads and allows them to do so based on type of lead, customer location, as well as vehicle make, model and trim level.
A company spokesman says the exchange gives dealers more choice and control over the leads they purchase, while maximizing profits for lead sellers.
“This is a huge advance in the automotive industry,“ says the spokesman. “(It) will bring a new level of efficiency and profit to users of the service, creating the world's ultimate trading platform.“
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