Stellantis Grabs More Market Share Despite Flat Sales in Europe

Despite August’s flat new car registrations in Europe, Stellantis says it enters the second half of this year growing its market share to 18% across the core 29 markets on the continent.

Its latest results claim its brands have become the top sellers in France, Italy and Portugal, allowing the group to maintain its grip on the second-highest sales spot behind the Volkswagen Group.

In France, Stellantis held 30% market share with four models, including the Peugeot 208, 308, 2008 and Citroën C3, in the top 10 sales table.

In Italy the group achieved more than 32% market share with four models in the top 10, including the Fiat Panda, Lancia Ypsilon, Citroën C3 and Jeep Avenger, the latter consolidating its role as the top-selling SUV in Italy.

In Germany, where vehicle registrations see a dip as consumers feel the effects of a challenging manufacturing environment, group sales increase more than 13%, with most of its brands recording double-digit growth compared to 2023 and bringing market share to 14%. Opel Astra sold more than 4,300 units in August, becoming one of the most-sold C-Segment cars on the market. Bulgaria, Croatia, Czech Republic, Denmark, Ireland and Slovenia also recorded sales growth.

In the commercial-vehicle sector, the Stellantis Pro One business unit becomes the top seller in August with an almost 29% market share and a 1.4% year-over-year volume increase. In Germany, this growth was again particularly notable, with a 3.3% increase in market share and sales up 29.5%. Sales growth is also seen in the Netherlands (+13%), Spain (+17%) and Portugal (+6%), with Austria once again the CV market leader in August.

While battery-electric-vehicle sales continue to slow, Stellantis models did capture a greater share of the year-to-date market at 13% with a highlight being the Peugeot E-208 taking almost 40% of the BEV market in France.

Uwe Hochgeschurtz, Stellantis chief operating officer for enlarged Europe, says: “We have started the second half of the year with the right momentum in Europe, maintaining steady growth across all segments and energy types despite the market's fluctuations. Our employees' and partners' resilience, coupled with the arrival of exciting new multi-energy products, including those from Leapmotor launching this month, ensures we will continue to compete for the top spot.”