Subaru Ends Armstrong Campaign?
Subaru of America Inc. won't confirm rumors that U.S. champion cyclist Lance Armstrong no longer will serve as its spokesman. Armstrong was announced two years ago as the new face of Subaru in the U.S. a 5-year $12 million deal. However, speculation holds that Armstrong will not be included in Subaru's new advertising campaign, which started March 21. A Subaru spokeswoman declines comment.
April 1, 2005
Subaru of America Inc. won't confirm rumors that U.S. champion cyclist Lance Armstrong no longer will serve as its spokesman.
Armstrong was announced two years ago as the new face of Subaru in the U.S. — a 5-year $12 million deal.
However, speculation holds that Armstrong will not be included in Subaru's new advertising campaign, which started March 21.
A Subaru spokeswoman declines comment.
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