Subaru Snags Two Spots on the Most-Seen Auto Ads Chart

A new Fiat Chrysler ad is iSpot.tv’s most-viewed automotive commercial, making the highest number of impressions across national broadcast and cable TV airings.

As the No.1 ad for the week of May 18 states, “To get things moving again,” FCA is offering zero-percent financing for 72 months with no monthly payments for 120 days on select ’20 models, plus online shopping and buying.

Both the second- and third-place ads are from Subaru. Its second-place spot proclaims that “right now, love is more important than ever,” which is why the company is donating 50 million meals to Feeding America in response to COVID-19.

In the No. 3 commercial, Subaru touts its recent accolades, including nods for vehicle longevity and best overall value, as well as multiple 2020 Insurance Institute for Highway Safety “Top Safety Pick” designations. Customers currently can get no-interest financing for 63 months on select models.

Land Rover puts its ’20 Range Rover Sport to the ultimate driving tests in the fourth-place ad, including challenges such as the Pikes Peak summit in Colorado, the Empty Quarter on the Arabian Peninsula, the Inferno in Switzerland and China’s Dragon Challenge.

This spot has the best iSpot Attention Score in the ranking (94.29) and received 41% fewer interruptions than the average auto ad.

Finally, Lexus asks “Where will you go first?” Whether it’s familiar streets or unknown roads, the brand says it will “welcome you back with exceptional offers,” including interest-free financing for up to 60 months and no payments for up to 90 days on all ’20 models.

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1. Fiat Chrysler Automobiles: Drive Forward: Full Line

Impressions: 266,584,385

Attention Score: 92.98

Est. TV Spend: $3,300,349

2. Subaru: Never Been More True 

Impressions: 218,049,773

Attention Score: 78.86

Est. TV Spend: $3,616,726

3. Subaru: Rankings

Impressions: 213,694,338

Attention Score: 75.31

Est. TV Spend: $3,409,969

4. Land Rover: Proven Performance 

Impressions: 195,393,919

Attention Score: 94.29

Est. TV Spend: $1,786,213

5. Lexus: Questions

Impressions: 189,550,610

Attention Score: 89.80

Est. TV Spend: $2,023,137

Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.