WardsAuto Podcast: Love, Puppies and AWD at Subaru

WardsAuto Podcast Host David Kiley talks with Subaru President and COO Jeff Walters about the performance and future of the brand on his one-year anniversary in the C-Suite.

Wards Staff

April 1, 2024

37 Min Listen

Subaru is a unique car company. Some may even call it a unicorn.

Based in Japan, Subaru racks up 80%-plus of its sales in North America. It is headquartered in Camden, NJ, far from Detroit, California or any of the Southern transplants with company headquarters south of the Mason-Dixon Line, such as Toyota, Nissan and Mercedes-Benz.

It's a mass-market brand, but sells fewer than 1 million vehicles globally...for now.

For the past 11 years, as automakers of every stripe have poured SUVs and CUVs into the U.S., the Forester CUV has been the top-rated vehicle in its class in Consumer Reports’ annual rankings.

WardsAuto Podcast Host David Kiley talks with Subaru President and COO Jeff Walters on the occasion of his one-year anniversary in the company's C-Suite.

You can play the episode here or subscribe to WardsAuto on Apple Podcasts, Spotify, etc.

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