Japanese Scandal, Chinese Price War See Toyota's Output SlumpJapanese Scandal, Chinese Price War See Toyota's Output Slump

Global figures take hit in first six months of 2024 after safety certification investigation in Japan and China's price-cutting war.

Paul Myles, European Editor

July 30, 2024

1 Min Read
Toyota Yaris Cross
Toyota sees output drop in first half of 2024.

Toyota sees its global production decline for the fifth month in a row, hit by its domestic safety certification scandal in Japan and fierce price-cutting in the Chinese market.

The automaker’s published figures for January to June 2024 show worldwide output slumped 12.9% to 795,862 vehicles, the sharpest decline since December 2022.

In Japan output plunged 18.8% after the transport ministry found irregularities in applications by Toyota and other automakers to certify certain models in a widening of an auto safety scandal, Reuters reports.

In China, state-subsidized domestic battery-electric-vehicle makers rapidly gained market share and have aggressively cut prices. Here Toyota’s production fell 21.7%. Production in North America fell 6.2% while in Europe it dropped 6.6% due to fewer production days compared to last year.

During the first six months of this year, the automaker's global production fell 5% while worldwide sales dipped 0.9%.

About the Author

Paul Myles

European Editor, Informa Group

Paul Myles is an award-winning journalist based in Europe covering all aspects of the automotive industry. He has a wealth of experience in the field working at specialist, national and international levels.

Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 6 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.

You May Also Like