Group Readies Websites for Scion Shoppers

More than 160 Toyota dealerships comprising Southeast Toyota Distributors LLC will launch new websites for expected Generation Y'ers shopping for cars from Scion, Toyota's new youth brand.

Scion debuted in California this year, and in about a year will arrive in Southeast Toyota's territory of Florida, Georgia, Alabama, and North and South Carolina, where its dealers sell one in five Toyotas delivered in the U.S.

Southeast Toyota's Scion websites will be rich in content and transaction-oriented. The Reynolds and Reynolds Co. will set the sites up, using Automark, a system that lets consumers research and complete a vehicle purchase inquiry from the sites.

It aims to increase leads, speed up response times and provide advanced reporting as well as let dealers control their website content and customize the look and feel.