Toyota Ad First Aired in July Rated Most Engaging

Toyota captures first place in the Most Engaging Auto Ads chart, powered for WardsAuto by iSpot.tv.

A tale of brotherly rivalry and bonding, Toyota’s “Wish Bold” debuted in July. Boosted by a fresh burst of airings in late August and early September, Toyota edges out Honda, whose latest Summer Clearance Event ad revolves around a funny dream sequence including a Glee-style chorus and a wind machine.

Last week’s No.1 spot, a popular Chevrolet ad that pits its steel pickup-truck bed against a competitor’s aluminum bed, slips to No.3, while Mazda’s long-running “Driving Matters: Crafted” commercial moves up from fifth place to fourth.

Honda makes another appearance on the chart at No.5, its “New Rules” ad that drives home the versatility of the Ridgeline pickup.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

powered by

1. Toyota: Wish Bold

9.98% Digital Share of Voice, 28K Earned Online Views

2. Honda: Summer Clearance Event: Float

5.65% Digital Share of Voice, 50K Earned Online Views

3. Chevrolet: Silverado Strong: Steel Bed Outperforms Aluminum Bed

5.3% Digital Share of Voice, 75K Earned Online Views

4. Mazda: Driving Matters: Crafted

5.28% Digital Share of Voice, 73K Earned Online Views

5. Honda: New Rules

4.42% Digital Share of Voice, 43K Earned Online Views