Toyota Announces RAV4 Hybrid to Join Lineup
The RAV4 becomes the Toyota brand’s fourth hybrid version of a standard model in the U.S., joining the Camry, Highlander and Avalon hybrids.
March 26, 2015
Toyota will debut a new hybrid version of its popular RAV4 midsize CUV at next week’s New York International Auto Show.
The RAV4 is Toyota’s best-selling light truck in the U.S., with 267,698 units sold in 2014, up 22.7% from 2013, WardsAuto data shows.
RAV4 sales continue to do well this year, as deliveries through February were up 25.3% to 41,767 units.
Toyota divulges no details, but releases a teaser image of the rear of the RAV4 with hybrid badging. The vehicle also has “Limited” badging, indicating the RAV4 will maintain Toyota’s current scheme of offering its hybrids in a range of trim levels.
Toyota has a long-standing directive to offer hybrid versions of all its models in the U.S. sometime in the 2020s.
The RAV4 is the Toyota brand’s fourth hybrid version of a standard model in the U.S., joining the Camry and Avalon hybrid cars and the Highlander Hybrid CUV.
Toyota also retails a lineup of dedicated hybrids under the Prius nameplate.
The Japanese automaker previously offered an electric version of the RAV4, the RAV4 EV, co-developed and produced with Tesla. The vehicle went on sale in 2012 in California and was discontinued last year when a battery-supply deal with Tesla ended.
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