Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Three Toyota “1 for Everyone Sales Event” commercials dominate the weekly Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.
In first place is a fast-paced spot that drives home the availability of 0% financing during Toyota’s big sale, while 0% financing also closes out the spot at No.3 and a Spanish-language version is No.4.
A heavily broadcast Mazda commercial, “The Proposal: Driving Matters” – now up to 2,565 cumulative national airings – slips from third place on last week’s list to fifth place this time, while a goofy Scion ad starring a “car dealership tube man” appears at No.2.
Of note: Subaru’s highly popular “Dog Tested” ads, which repeatedly have appeared on our recent rankings, slip out of the top five this week.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
1. Toyota 1 for Everyone Sales Event TV Spot, 'Posse: 2016 RAV4'
16.54% Digital Share of Voice, 110 Earned Online Views
2. Scion iA TV Spot, 'Recently Liberated Car Dealership Tube Man'
10.80% Digital Share of Voice, 218k Earned Online Views
3. Toyota 1 for Everyone Sales Event TV Commercial, 'Sound System: 2016 Corolla'
7.76% Digital Share of Voice, 107 Earned Online Views
4. Toyota Evento de Ventas Para Todos TV Commercial, 'Carro azul' [Spanish]
8.65% Digital Share of Voice, 171 Earned Online Views
5. 2016 Mazda CX-5 TV Spot, 'The Proposal: Driving Matters'
7.22% Digital Share of Voice, 183k Earned Online Views
