Toyota Raises Prices on Some Models for ’07
The RAV4 cross/utility vehicle sees the biggest jump, up $550 (2.4%) on average, as seat-mounted front-row side airbags and 2-row side curtain airbags are made standard.
August 4, 2006
Toyota Motor Sales U.S.A. Inc. announces pricing for nine vehicles for the ’07 model year.
The Avalon flagship sedan begins at $26,875 and tops out at $34,065, an average increase of $100, or 0.3%.
Toyota adds a standard tire pressure monitoring system for the ’07 Avalon.
The Camry sees pricing increases of $250, or 1.2%, on average. A base Camry CE begins at $18,270, while the premium XLE is $27,820. The new pricing takes effect on or after Aug. 28 for U.S.-built Camrys, and Sept. 2 for those arriving on vessels from Japan on or after that date.
Pricing for the Camry Hybrid is unchanged at $25,900 and buyers can receive a federal hybrid tax credit worth $2,600 with purchases completed through Sept. 1, Toyota says.
Prius sees a $450, or 2.1%, jump for ’07, with a base price of $22,175. The tax credit for Prius is $3,150 and also is available for purchases completed by September.
A new Touring Edition Prius, which adds 16-in. alloy wheels, bigger real spoiler and specially tuned suspension, goes on sale this month, starting at $23,070.
The ’07 Yaris lineup, which includes the 3-door hatchback and 4-door sedan variants, sees average pricing increases of $100, or 0.8%, effective in early September. The Yaris 3-door begins at $11,050 and the 5-door starts at $11,925.
The RAV4 cross/utility vehicle now comes standard with seat-mounted front-row side airbags and 2-row side curtain airbags and begins at $20,850 for a base 2-wheel-drive model and tops out at $26,420 for the Limited trim with V-6 engine. Prices are up $550, or 2.4%, on average for the RAV4.
The Sequoia fullsize SUV also receives seat-mounted front-row side airbags and 2-row side curtain airbags, as well as adds a new appearance package. Pricing ranges from $33,160-$45,660, a $345, or 0.9%, increase.
The ’07 Highlander now is some $350, or 1.3%, more, starting at $24,880 for a base 2WD 4-cyl. models and topping out at $32,210 for a 4WD Limited V-6 model.
The Highlander Hybrid now can be had in 2-row configurations in both the base and Limited trims.
It begins at $32,490 for a base 2WD model and is $36,550 for a 4WD 3-row Limited model. The tax credit for Highlander Hybrid is $2,600, good for purchases made before September.
The Tacoma compact pickup truck sees an average increase of $100, or 0.5%, across the board. For ’07 Toyota adds a Vehicle Stability Control off-switch and roll sensing side curtain airbag off-switch.
The Tacoma 4x2 Regular Cab begins at $14,080 and a top-end Double Cab 4x4 long-bed model with V-6 engine and automatic transmission is $25,915.
The new FJ Cruiser SUV sees a $200, or 0.9%, jump, with a base 2WD model with automatic transmission beginning at $21,910 and a 4WD automatic model $23,500.
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