Toyota Spain Outperforms Overall Market in 2016

MADRID – Toyota Spain reports selling 64,200 cars in 2016, a 13.3% improvement from a year earlier.

Of the Japanese automaker’s total sales, 58,500 were Toyota-branded vehicles, up 12.5% year-on-year, and the rest were Lexus luxury-brand models, up 21.5% from like-2015.

While the Spanish market recorded overall sales in 2016, a 10.9% improvement, Toyota claimed a 4.7% share and Lexus, 0.5%.

Toyota’s strength was in the 25,362 sales of its seven brands of hybrid vehicles. Last year’s deliveries gave the automaker a 43% share of the hybrid market, up from 26% in 2014. The company says the new Prius and RAV4 drove the growth in hybrid sales, but its best-selling hybrids were the Auris, with 11,185 deliveries, and the Yaris, with 7,624.

The new C-HR was introduced late last year, so its full impact on 2016 and 2017 sales hasn’t been determined.

Agustin Martín, president and CEO of Toyota Spain, predicts 2017 sales will exceed 62,000 units, up 6% year-on-year, boosted significantly by the C-HR CUV. More than 54% of those units will be hybrids.