Toyota Tops Most-Viewed Ranking With Wild West-Themed Ad
In the top-ranked ad for June 25-July 1, ranchers are seen trying to tame a spirited Tacoma instead of horses. Just when it appears the pickup truck has settled down, it breaks through a fence and joins other Toyotas in a dusty romp through the desert.
July 3, 2018
A Wild West-style spot from Toyota leads iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have collected up the highest number of impressions across national broadcast and cable TV airings.
In the top-ranked ad for June 25-July 1, ranchers are seen trying to tame a spirited Tacoma instead of horses. Just when it appears the pickup truck has settled down, it breaks through a fence and joins other Toyotas in a dusty romp through the desert.
Chevrolet continues to grab eyeballs, increasing its impressions with three spots that have been ranked previously. First up, at No. 2, real Chevy owners tell stories about how their trucks got their battle “scars.”
Volkswagen slips from first place to third place with its short commercial encouraging viewers to “jump on the wagen” for the World Cup, no matter which team they choose.
The other spots from Chevy land at fourth and fifth place, with the No. 4 spot announcing the brand won J.D. Power dependability awards for its Malibu, Silverado, Traverse and Equinox models. Humor is front and center in the No. 5 commercial, which shows off three SUV models Chevy suggests are perfect for the different stages of a relationship.
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs.
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Impressions: 372,642,729
Attention Score: 93.26
Attention Index: 142
Est. TV Spend: $8,094,735
Impressions: 236,320,307
Attention Score: 89.73
Attention Index: 112
Est. TV Spend: $711,531
3. Volkswagen:Jump on the Wagen
Impressions: 212,318,664
Attention Score: 88.18
Attention Index: 99
Est. TV Spend: $4,864,277
4. Chevrolet: Third Time's a Charm
Impressions: 211,308,899
Attention Score: 86.76
Attention Index: 88
Est. TV Spend: $3,723,434
Impressions: 208,638,597
Attention Score: 72.67
Attention Index: 43
Est. TV Spend: $319,823
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
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