Welcome Y'all to This Here U.S. of A.

Toyota Product Planning Manager Mike O'Brien says a team of Japanese engineers, designers and product planners accompanied their American counterparts on a road trip to research the fullsize pickup market. During their cross-country jaunt, the team visited campsites, conversed with long-haulers and frequented diners, where they drank coffee (poured) by big-haired waitresses that called them

September 1, 2007

1 Min Read
WardsAuto logo in a gray background | WardsAuto

Toyota Product Planning Manager Mike O'Brien says a team of Japanese engineers, designers and product planners accompanied their American counterparts on a road trip to research the fullsize pickup market. During their cross-country jaunt, the team visited campsites, conversed with long-haulers and frequented diners, where “they drank coffee (poured) by big-haired waitresses that called them ‘hon.’”

Read more about:

2007

You May Also Like