Test Drives & New Vehicles
Ford Seeks to Reinvent Test Drives With New Campaign![](https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt18fac3e7753d9091/6619bb6c233a1958466bd8bd/12-ford-focus.jpg?width=700&auto=webp&quality=80&disable=upscale)
Test Drives & New Vehicles![](https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt18fac3e7753d9091/6619bb6c233a1958466bd8bd/12-ford-focus.jpg?width=700&auto=webp&quality=80&disable=upscale)
Ford Seeks to Reinvent Test Drives With New CampaignFord Seeks to Reinvent Test Drives With New Campaign
Traditional consumer test-drive events are costly and have “become totally commoditized,” says a top Ford marketer.
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