Usedcars.com Helps Dealers Highlight Vehicles

Dealix, a division of the Cobalt Group, has re-launched its Usedcars.com website, giving consumers multiple ways to search for a vehicle..

The new website continues to charge dealers only when interested shoppers contact them by phone or email.

An addition offers the ability to compare prices with Kelley Blue Book values.

The upgrade also provides new tools to help dealers promote their vehicles online by making them more visible.

To help move aged inventory, a “Best Values” section highlights the most aggressively priced vehicles.

Dealers also can list older inventory and use “badges” to classify inventory as newly listed vehicles, just-reduced prices, vehicles from dealers with a “Premier” designation, vehicles with a dealer “spotlight” and “Best Value” pricing.

Cobalt also launches PowerDisplay, an online ad service that lets dealers target car shoppers online within specific geographic locations.