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Software Defined VehiclesMeet the New Employee, Your Helpful CRM SystemMeet the New Employee, Your Helpful CRM System
Dealership personnel shouldn't regard the store's customer-relationship management system as stark electronic-processing software on a computer. Instead, think of it as a helpful human. That anthropomorphic perspective increases the chances of dealership staffers best utilizing the CRM system the boss is spending so much money on. So says David Kain, president of Kain Automotive.com, who trains dealership
