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Interiors & UXInterior Motives at GMInterior Motives at GM
After languishing at the bottom of product development, vehicle interior design is returning to prominence at General Motors Corp., says Vice Chairman Bob Lutz at the Ward's Auto Interiors Show in Detroit. For decades, GM had missed the point of both elegant and functional cabin design, Lutz says. Some executives considered it as the place to save money; the last happy hunting ground where a vehicle