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VehiclesWhen the Price Is Right, a Well-Styled Vehicle Becomes Quite AlluringWhen the Price Is Right, a Well-Styled Vehicle Becomes Quite Alluring
When negotiation goes out of the sales process, a vehicle shopper chooses styling over price and becomes a happier customer. So says Bill Marsh Jr. 44, president of an 8-brand dealership group in Traverse City, MI. A charter Saturn dealer, he has applied the no-haggle aspect of the Saturn franchise to his other seven brands. Styling, as a distinguishing sales point for his new-car stock and the inventory