Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.

SAN FRANCISCO – Encircled in blue, the overlapping ‘V’ and W’ that constitute Volkswagen’s brand logo is one of the world’s most recognizable symbols.

It suggests high-quality craftsmanship, sportiness and – above all – value.

So the buying public can be forgiven for expecting such attributes from vehicles adorned with the time-honored insignia. Even a minivan.

But VW nails just one of these three targets with the Routan, the storied auto maker’s interpretation of a modern people mover. More accurately, it is VW’s interpretation of Chrysler LLC’s interpretation of a modern people-mover.

Build quality, material choice and styling are exemplary. However, the Routan, which is based on a Chrysler platform and assembled for VW by Chrysler, lacks even a hint of the athleticism for which the iconic brand is famous.

And the value proposition vanishes with a quick sticker comparison.

To be fair, the Routan is unapologetic as a 4,507-lb. (2,044 kg), 7-passenger, front-wheel-drive light truck. It is designed not only to meet head-on the rigors of everyday family life, but enhance such travails as racing from home to work and back, with stops at hockey practice and the supermarket in between.