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Byron Pope

Associate Editor
WardsAuto
Email bpope@wardsauto.com

Byron covers Ford and the Mexican market.

Articles by Byron Pope
MyFord Touch Take Rates Beating Expectations 
Ford has continuously offered updates to its infotainment system, and plans to offer another one later this year focused on improving the user experience.
Ford Takes Human Element Out of Vehicle-Durability Test Drives
The robotic system uses an electric motor attached through a ring gear to the steering wheel to direct the vehicle, while a series of low-cost linear actuators work with belt cranks that push the pedals similar to a human driver.
Ford, Schaeffler Make Progress on eWheelDrive Project  3
The technology, being tested in a Fiesta B-car, could lead to the development of a 4-person vehicle that only occupies the space of a 2-person model.
Telematics Leadership Not Necessary, Expert Says 
Technology advisor Thilo Koslowski says not every auto maker has the necessary resources to be in the avant-garde of the emerging telematics field.
Ford Regenerative Brakes Rack Up Big Energy Savings
Ford introduced early versions of its regenerative brake system on the Ford Ranger and Ecostar electric vehicles in the 1990s.
Ford May Sales Gain Driven By Coastal Demand
The Ford brand’s retail share has continued to grow on the two coasts, up a combined 2.5 points to 10.9% since 2008, the auto maker says.
MKZ Sedan Expected Bright Spot in Otherwise Stagnant Lincoln Sales 
Lincoln executives say about 25% of MKZ customers are selecting the hybrid model, priced the same as the conventional gas-powered version.
Ford Utility Sales Growing; Fullsize SUV Deliveries Dropping
“The death of utilities was premature, it just came back in a different form,” Ford marketing chief Jim Farley says.
Online Review Sites, Social Media Influencing Car Buyers, Study Shows 
As popular as review websites are, especially compared with dealer sites, car buyers most trust information gathered through social media when deciding what dealer to use for their next vehicle purchase.
Innovative Interior Materials Can Cut Vehicle Weight, Experts Say
Newly developed “smart” textiles that can automatically heat and cool themselves could replace the thermo-conductive layers currently used by auto makers.
Inspiration Key to Crafting Vehicle Interiors, Top Ford Designer Says
Amko Leenarts, Ford’s global interior-design chief, says the influx of technology into today’s vehicles creates challenges such as finding space for the different components.
Ford Cutting Back on Summer Shutdowns to Meet Demand 
Ford’s North American plants are pushed to the limit, with total capacity utilization at 114.0%, up from 103.2% year-ago, according to WardsAuto data.
Ford to Add C-Car Into Mix in Mexico as Fiesta Shifts to Thailand
Fiesta U.S. sales last year were down 17.2% to 56,775, but deliveries rose 7.0% to 22,108 through April, according to WardsAuto data.
Lexus First to Stream Live Data Via HD Radio 
Ibiquity, the developer of HD radio technology, says other auto makers are interested in streaming real-time traffic and weather via radio broadcasts.
Lexus IS Short of 3-Series Target
Lexus IS 250 and up-level IS 350 come with upgraded interiors and all-new sheet metal, but carry-over engines won’t steal away BMW intenders.

U.S. luxury-vehicle sales are up 9.0% through May, outpacing the overall industry growth of 7.1%. Which luxury brand do you think will gain the most market share in 2013?

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