Performance-Car Buyers Seek Individuality
“People want products that are consumed publically to be more reflective of their identity, because others see them,” says a professor of marketing at the University of Michigan-Dearborn. “Cars are very much for self-expression.”
Ford Nurtures Employee Innovation With TechShop Partnership
The facility is a collaborative workspace that offers a do-it-yourself workshop and fabrication studio where would-be inventors can access a vast array of equipment, including laser cutters, computer-aided design workstations and 3D printers.
TomTom Plots Course to Become OEM Supplier
The Netherlands-based company recently inked a contract with Mazda to supply in-dash navigation systems for the newly launched CX-5 CUV and is negotiating to provide units to other vehicles in the auto maker’s lineup.