Experts deny people 18-34 are disinterested in cars. Research shows them to be as emotionally attached to their vehicles as their smartphones and auto makers are tasked with safely combining the two....More
This year's WardsAuto Interiors Conference was held May 22 at The Henry hotel in Dearborn, MI. The sold-out event delivered compelling keynote speeches and panel sessions, celebrated winners of Ward's 10 Best Interiors and honored student designs from the College for Creative Studies.
The presentation delivered by Johann Jungwirth, President and CEO of Mercedes-Benz Research & Development North America, Inc. (MBRDNA), at the 2013 WardsAuto Interiors Conference on May 22, 2013 in Dearborn, MI....More
Designed and engineered in Wolfsburg with input from U.S. staff, the Atlas evolved from VW’s 2013 CrossBlue concept and is starting to roll off the line in Chattanooga, TN. The automaker invested $900 million at the plant for the Atlas launch.
Alfa Romeo, Bentley, Buick, Lincoln, Maserati, Mini and Subaru win their first Wards 10 Best Interiors trophies, while Honda, Lexus and Mazda return to the winners’ circle. Thirty-one nominees were evaluated....More