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General MotorsPontiac: We're Back, JackPontiac: We're Back, Jack
On June 21 (which not coincidentally is the summer solstice), General Motors Corp. staged a flashy rock concert in New York City's Times Square to hype the introduction of the Pontiac Solstice, the division's first 2-seat roadster. The performance in outdoor advertising's epicenter featured the band Jet (which Rolling Stone magazine calls rock's new party boys) as well as an interactive multi-media