Toyota

Rice Toyota's service department makes house calls. For employees of a local hospital, the Greensboro, NC, dealership will pick up, work on and return their cars, typically by the end of their shifts. The dealership has found success with the 7-month-old program. It made $2,000 in the first month, $25,000 now. The project also succeeded in winning the top $5,000 prize in an innovative-dealership idea

bySteve Finlay