Digital Marketing
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Digital MarketingSometimes you just have to create a demand for maintenanceSometimes you just have to create a demand for maintenance
Most dealership service departments realize the importance of marketing to their customers. The question is do they "push" the products or services to their customers or do they create a "demand" (need) and subsequently have the customers ask for it. Both approaches should be utilized to maximize effectiveness and profitability."Product Push" is when the service advisor/technician recommends the replacement