Digital Marketing
WardsAuto logo
Digital MarketingTruck owners love aftermarket stuffTruck owners love aftermarket stuff
When it comes to after-market products, put your money on truck owners.They outspent car owners by an average of $128 per vehicle, says James A. Lang, president of Lang Marketing Resources Inc of Wyckoff, NJ."Cars averaged $331 in aftermarket products during 1998 compared to $459 for the typical light truck," he says.The research and consulting firm's analysis does not include automotive crash parts,