Self-serve Kiosks for Service Lanes Awarded Patent

GoMoto, a subsidiary of Reynolds and Reynolds that specializes in technology for self-serve kiosks for the service lane and other locations, announces it has been awarded a patent for its kiosks, which include a feature that allows self-serve, touchless, key drop-off and pickup.

“We built GoMoto to enable service departments to have cutting-edge, touchless customer service,” Todd Marcelle, GoMoto CEO and co-founder, says in a phone interview.

“Customers want to be in and out of the dealership quickly and efficiently. We want to make it so they can do it at their convenience – and do it in one minute, or less,” he says. “Dealers love it because kiosks don’t call in sick, they don’t have a bad day, they always follow the process exactly, every time.”

Customers who check themselves in at a kiosk and leave their keys are issued a QR code that’s unique to them. After service is completed, the customer scans the QR code off their mobile phone and the corresponding keys are dispensed. If they want, the customer can pass the QR code to a family member or friend to pick up the keys, Marcelle says.

While the touchless check-in, key drop-off and pickup seem tailor-made for the COVID-19 era, the CEO says the product development that led to the patent dates back to 2016, well before the pandemic.

In addition to kiosks at dealerships, GoMoto can place self-serve kiosks at off-site locations such as a hospital or office building, where a lot of dealership customers may work, or because it’s a more convenient site for some customers than the dealership.

The dealership picks up the keys, and the cars, at reserved parking places at the off-site location, and delivers them back after service is completed.

Dealership service provider Reynolds and Reynolds of Dayton, OH, acquired GoMoto in February 2020. Marcelle says the GoMoto kiosks are fully compatible with the Reynolds and Reynolds dealership management system, but also with other brands of dealership DMS.

“We do a lot with Reynolds and Reynolds, obviously,” Marcelle says. “But we are also focused with our non-Reynolds dealers.”