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DealersWho Needs Fullsize Trucks?Who Needs Fullsize Trucks?
Buyers who didn't need big SUVs and pickup trucks in the first place play a role in the dramatic consumer shift away from those vehicles. So says industry veteran Raj Sundaram, a senior vice president at DealerTrack Inc., who is amazed at the suddenness of the swing to smaller vehicles. The speed in which it happened is unprecedented for the auto industry, says Sundaram, past president of residual-setting
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