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Digital MarketingNew Suzuki Square Dealership Design Aims to Promote Openness, Modern TimesNew Suzuki Square Dealership Design Aims to Promote Openness, Modern Times
There are 500 Suzuki dealers in the U.S., and while some markets could use an additional outlet or two, our focus is strengthening the existing dealer body rather than expanding it, says Gene Brown, American Suzuki's vice president-marketing. One way to do that is through a Suzuki Square program, in which dealers are encouraged and subsidized (at a rate of about $200 per vehicle sold) to build modern