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Fixed Operations'50s-Like Car Shop Bops'50s-Like Car Shop Bops
Having a well-managed used-vehicle operation is more important today than ever. Yet, few franchised new-vehicle dealers make a concerted effort to brand their used-car operations in a way that will make them a draw. After seeing various operations across the nation, the best example of branding I came across is McCarthy Wholesale, right in my hometown of San Luis Obispo, CA. Mike McCarthy does not
byBob Kamm