Auto maker hopes to replicate dieselrsquos popularity in Europe in US
Digital MarketingEmotion Trumps Technology in BMW Diesel Marketing PushEmotion Trumps Technology in BMW Diesel Marketing Push
BMW will eschew a technical argument in touting the new diesels’ fuel efficiency. “Our brand resonates, regardless of the fuel you use, as the ultimate driving machine,” the auto maker’s chief U.S. marketer says.