Chevyrsquos growing product lineup reflects ldquoemergence of new dayrdquo Akerson says
Digital MarketingChevrolet’s ‘Find New Roads’ Marketing Message More Global, GM’s Akerson SaysChevrolet’s ‘Find New Roads’ Marketing Message More Global, GM’s Akerson Says
The executive says “Chevy Runs Deep” worked well for the brand as it celebrated its centennial, but GM now wants to emphasize Chevrolet’s future as it expands into more markets worldwide.